Global Content Strategy / Engagement Growth / Content Ideation / Social Media Management / Content Creation
Influencer Marketing / UGC / Brand Strategy / Film / Brand Partnership

ANDRE CARRILLO (TikTok 260K, IG 100K)

In 2022, I began to manage Andre Carrillo’s Instagram Page, where we strategized his rebrand of turning his comedy page for a majority Taiwanese audience, to a travel page for a global audience.

We began to create aesthetically visual content of his trips around Taiwan in English, and spoke about the humanity of the country, on top of analyzing and implementing short form content trends, resulting in organic follower growth of 600% in 5 months on Instagram while maintaining a 2.3% average engagement rate, and creating a global fanbase.

PORTICO MEDIA

During my 4 years working at Portico Media…
I collaborated on campaign proposals with marketing/production teams and in-house influencers to strategize brand sponsorship campaign videos for @hahatai, the company's original YouTube Channel with an accumulated subscriber count of 850K and 143 million total views

We consistently achieved an average of 530K views with a 2.8% engagement rate for brand sponsored videos by analyzing current trends and community engagement to identify direction for campaigns

I also initiated and implemented Hahatai’s globalization strategy, where we translated all content to English, increasing global reach by 26 countries in 2 months